Superbike Specialists: Inside the World of High-Performance Motorcycles

  • 5 September 2023
  • 1092
The members of the Insane Parts team
In this article

Created in 2008 by the 17 Pouces team, Insane-parts.com has come a long way since then. Specialized in the sale of motorbike and rider parts and accessories, this online store is behind the 17 Days, a major event for enthusiasts, and has its own team in the French supermoto championship.

For many riders, choosing a bike is more than a purchase — it’s an experience. From the first moment you walk into a showroom filled with powerful bikes and precision-engineered components, you understand why riders trust true specialists when buying a performance motorcycle. Whether you’re searching for a brand-new machine, a limited edition model, or expert service from a highly skilled crew, superbike specialists play a key role in helping customers find the right bike and enjoy a fantastic ownership journey.

Today, we take a closer look at what makes these companies so respected — from their product ranges to their customer service standards, rider community, and commitment to quality.

Start of a supermoto race

A Showroom Built for Performance Riders

A real superbike specialist is not just a dealer — it’s a hub for riders who know exactly what they want. Whether you dream of a Ducati, a BMW S 1000 RR, a Yamaha R1, or another high-performance machine, top specialists stock a wide selection of bikes ready to view, compare, and test.

Walk into a specialist showroom and you’ll typically find:

• New superbikes and special editions

Including carbon-trim models, track-ready versions, and the latest Trek-inspired performance concepts.

• Used bikes in excellent condition

All inspected, serviced, and prepared by highly trained technicians — a great option for customers looking to save on price without compromising quality.

• Full technical details for each model

Power, weight, geometry, electronics, riding modes, and accessories — everything a rider needs to make an informed decision.

• Finance options adapted to your needs

Whether you’re buying your first superbike or upgrading after years of riding, flexible finance plans and credit solutions help make the process easy. Many companies even offer quick online approval, so you can focus on the pleasure of choosing your next motorcycle.

The experience doesn’t stop at buying. A true superbike company takes care of the entire process, from test ride to delivery — and yes, many of them get reviews saying: “The team were fantastic, the bike was delivered quickly, and the guys were incredibly helpful.”

Two supermoto riders on the attack in corners

Expert Services: From Maintenance to Upgrades

Superbike owners expect precision — and specialist workshops are designed exactly for that.
Customers value:

• High-quality servicing

Regular maintenance for engines, brakes, suspension, electronics, and tyres — ensuring your motorcycle remains in top condition.

• Performance upgrades

From quickshifters and exhaust systems to ECU tuning, race parts, and lightweight components, specialists provide custom packages for every riding style.

• Repairs carried out by certified experts

A skilled team ensures your bike receives the exact level of care it deserves. Whether it’s a routine service or a complex rebuild, you’re guided step by step through the process.

• Genuine parts and accessories

From helmets and gear to carbon wings, race kits, and touring equipment, the showroom team helps you choose the right setup for your needs.

For many riders, this level of service is what turns a purchase into a long-term relationship with the dealership.

A Community Built Around Passion

Great superbike specialists don’t just sell motorcycles — they build a community.
Many organise:

  • Open days and test ride events
  • Track experience sessions
  • Meet-ups for BMW, Ducati, or Yamaha owners
  • Workshops on maintenance and safety

Some even run their own race teams, support local riders, or sponsor amateur competitors.
It’s not rare to hear customers say they “felt genuinely welcome the moment they walked in” or that the owner and the team “went above and beyond” to make the buying experience easy.

This sense of belonging is what turns first-time buyers into loyal customers who return year after year.

All the drivers and support staff taking part in the 17 Days in Spain

Customer Stories: Great Bikes, Great Service

Superbike enthusiasts often share their experiences online — and the reviews say a lot.
Common themes include:

  • “The service was fantastic from start to finish.”
  • “The guys helped me compare models and choose the best option.”
  • “My Ducati was delivered earlier than expected — brilliant experience!”
  • “Highly recommended company, they really know their motorcycles.”

The combination of expertise, passion, and customer focus is what makes these businesses the go-to specialists for riders across the country.

Supermoto riders

Why Riders Trust Superbike Specialists

✔ Deep knowledge of performance bikes
✔ Great customer experience from first contact to delivery
✔ Transparent pricing and fair deals
✔ Flexible finance solutions
✔ Helpful staff who actually ride
✔ High-quality service that protects your investment
✔ A real community for motorcycle lovers

Whether you’re looking for a new sport machine, a used superbike, or a reliable workshop to take care of your ride, choosing the right specialist makes all the difference.

Truck in Insane Parts colours

Ride with Confidence — Protect Your Passion with Assure Ton Sport

High-performance motorcycles offer incredible sensations — but they also come with greater risks.
That’s why thousands of riders across Europe choose Assure Ton Sport, the EU leader in insurance for extreme sports and motorsport enthusiasts.

ATS offers tailored protection for track days, road riding, motocross, and superbike events — covering:

  • Medical expenses
  • Transport & repatriation
  • Injury compensation
  • Competition options for professional riders

Whether you’ve just bought a new superbike or you’ve been riding for years, having the right insurance keeps you protected wherever you go.

👉 Discover all our motorcycle & motorsport insurance solutions at AssureTonSport.com

A supermoto bike and a motocross bike

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