Event 2 Wheel Show Lyon 2024: Assure Ton Sport is waiting for you!

The major event on the French motorbike scene will be held from 7 to 10 March. In the aisles of Eurexpo, the Salon du 2 Roues in Lyon promises to be an exceptional event this year, featuring meetings between accessory specialists, collectors, major brands, renowned champions and key players in the field, such as Assure Ton Sport. The event was packed with entertainment and surprises, underlining the commitment of the world’s leading sports insurer to offering cover tailored to the needs of all sportspeople, whether amateurs or professionals. Discover the exclusive interview with Dakar driver Xavier De Soultrait, Benoit Thibal, multiple French PRM Speed Champion, and renowned French freestyler Julien Mannon.

Photo portrait of Jorge Prado, motocross world champion
Jorge Prado, MXGP World Champion 2023, is now one of the athletes wearing the Assure Ton Sport colours.

“When I go to the USA, I want to be in the best possible hands. That’s why Assure Ton Sport is with me every step of the way”

Jorge Prado, MXGP Motocross World Champion 2023

A little history

Historically, Assure Ton Sport revolutionised the sports insurance sector by introducing an entirely online underwriting system. This innovative approach means that sportspeople can take out an insurance policy quickly and easily, anywhere in the world, without the complexity of traditional procedures. The icing on the cake is that the French brand has just launched its own mobile application! Downloadable from Google Play and App Store, the interface provides convenient smartphone access to all the site’s services. Whether you’re out in the countryside, on the circuit, in the mountains or at the stadium, you can get a quote or take out a contract at your fingertips.

Complete packages

From full cover for transport and repatriation costs to medical expenses of up to €150,000, the brand provides comprehensive protection. Its packages are all the more remarkable in that they apply to almost 400 sporting disciplines, including the majority of extreme and motor sports. Find out in this article why it’s crucial to be properly insured for extreme sports.

A team of enthusiasts at the service of visitors

Assure Ton Sport’s strength lies essentially in the skills and passion of its team. This will be on full display at the Salon du 2 Roues in Lyon, where these enthusiasts will be on hand to interact directly with visitors. This presence is crucial, because it offers a unique opportunity for motorbike and scooter enthusiasts to benefit from personalised expert advice. Professionals who combine in-depth knowledge of the insurance industry with a genuine passion for the world of sport. This dual expertise enables them not only to understand the technical aspects of insurance products, but also the specific needs of sportsmen and women and two-wheeled enthusiasts.

A personalised approach

At the show, they will be available to answer questions, offering tailored advice and detailed explanations of their various insurance products.

“We are qualified to identify the expectations of sportspeople and offer them solutions that correspond precisely to their individual needs”.

Charly Colin, Head of Marketing

The show provides an opportunity to discuss specific cases, particular situations or hypothetical scenarios that visitors might encounter in the course of their sporting activities. Finally, the presence of the Assure Ton Sport team at the Lyon 2 Roues Show is also an opportunity to gather feedback directly from its target clientele. These interactions enable them to continue improving their products and services to better meet the changing expectations and requirements of sportsmen and women, whether amateurs or professionals.

Photo portrait de Julien Mannon, pilote français de FMX

“I’ve had serious accidents, and thanks to Assure Ton Sport, repatriation and medical expenses were covered. Insurance is an essential safety net”.

Julien Mannon, one of France’s top FMX riders.

Surprises and entertainment to delight everyone

The stand will host a host of events throughout the weekend. Among the highlights will be signing sessions with professional riders such as Valentin Debise, who competes in the SBK Suberbike World Championship. These will add a personal and exclusive touch, allowing fans to meet, chat and take photos with their idols in person.

Exclusively for the event, Assure Ton Sport is organising a major competition in which every participant is guaranteed to win. This interactive animation will be a major attraction for visitors, offering them not only a fun experience but also the chance to go home with great prizes.

Follow Assure Ton Sport news on social networks and keep up to date with their programme during the Salon du 2 Roues.

As soon as they register, visitors will be in with a chance of winning one of the many prizes, which could include high-quality motorbike equipment, innovative accessories, vouchers for two-wheeler-related services or products, or even exclusive experiences linked to major motorsport events.

“Our stand will be transformed into a real hub of entertainment, fun and meetings throughout the weekend, with a dynamic and welcoming atmosphere”.

A member of the Assure Ton Sport team

A trade show for enthusiasts

The Lyon 2 Wheel Show is a not-to-be-missed event for motorbike and scooter enthusiasts in France. Every year, it attracts thousands of visitors who come to discover the latest innovations and trends on the market.

The place to be for two-wheel enthusiasts

With a variety of brands on display, live demonstrations and participatory workshops, the event offers a comprehensive and rewarding experience for all visitors. The latest motorbikes, innovative equipment and on-trend accessories will all be on show, providing an ideal opportunity for visitors to keep abreast of the latest developments in the industry. Exclusive this year is the RFX MX INDOOR! This is the very first Indoor Motocross event in Europe. No challenges or championships, just fun on an ephemeral track designed for all levels. On the programme: beginners, hopefuls, nationals, veterans, former glories and even a class reserved for electric bikes.

Photo de deux pilotes en moto électrique

Discovering new products

Every year, the major motorbike and scooter brands take advantage of the Lyon event to unveil their latest models and technological innovations. These range from large-displacement motorbikes to urban scooters, electric bikes and even cutting-edge safety equipment. This diversity makes the show an ideal place to preview the trends that will shape the future of two-wheeled motorcycling.

Meetings between professionals

As well as being a showcase for the latest innovations in the world of two-wheelers, the show is also an essential meeting place for professionals in the sector. It’s a dynamic platform for meetings, providing an ideal environment for networking, sharing experiences and creating business opportunities. This is particularly beneficial for small entrepreneurs and start-ups looking to raise their profile and make important industry contacts.

Photo portrait pilote de motocross
Pierre Goupillon, three-time French Motocross Champion and Assure Ton Sport rider

Media meetings and visibility

The presence of specialist journalists and influencers at the Lyon 2 Wheel Show is a godsend for brands looking to raise their profile. These media professionals can offer significant coverage to the products or services on show, increasing their reach beyond visitors. Media interviews are an opportunity for companies to share their story, values and visions, creating a deeper connection with their target audience.

A strong economic and cultural impact

The Lyon 2 Wheel Show is not only an event for motorbike and scooter enthusiasts, it also plays an important role in the local economy. It attracts visitors from all over France and even abroad, contributing to the economic dynamism of the region.

Whether you’re an industry professional, a long-time enthusiast or simply curious, this show offers a rich and diverse experience. With its mix of new products, innovations, events and meetings, the Lyon 2 Wheel Show continues to establish itself as a major event in the world of two-wheelers in France.

By Charly Colin

Photo credits: MX JULY